Synthtc is an independent creative-technology and VFX practice by James Bettney, shaping quiet, exacting systems for film, brands, and cultural work. The principle is clear: the picture comes first; the workflow is engineered to serve it. The best work leaves no trace.

Fifteen years inside global campaigns and long-form film inform a production-literate approach: build pipelines that collaborate with real teams, integrate proven craft with model-assisted methods, and hold up at scale. When AI helps, it’s applied surgically—clear inputs, measurable outputs, no artefacts.

Alongside production, the practice supports AI strategy and implementation for creative organisations: where to use models, how to evaluate them, and how to keep a human in the loop. Research threads cover model behaviour (e.g., collapse/coverage), colour and perception, and practical ethics. Notes from the lab are published as concise write-ups and small, reusable tools.

Selective by design, collaborating when the brief is sharp and the impact is real. Based in Portugal; working across the EU and internationally in the US & UK.
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james(at)synthtc.io
PT +351 963 067 531
UK +44 791 235 1935
IMDB Profile
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Operating base: Lisbon/Mafra, Portugal · Serving EU/UK (export-led)