Future creative technology
SYNTHTC is an independent creative technology studio founded by James Bettney, developing generative content systems, AI image workflows and digital production tools for leading brands, agencies and filmmakers.
30+ years
From bespoke generative pipelines and AI-assisted VFX to new image-making systems and creative R&D, we work directly with clients and production partners to solve problems where conventional workflows are no longer enough.
We are a small, senior team with decades of combined experience across global advertising, feature film, documentary, photography, VFX and image post-production. That production experience now informs a new generation of AI workflows — designed not as demonstrations of technology, but as reliable ways of making ambitious commercial work.
We are a small, senior team with decades of combined experience across global advertising, feature film, documentary, photography, VFX and image post-production. That production experience now informs a new generation of AI workflows — designed not as demonstrations of technology, but as reliable ways of making ambitious commercial work.
Decades in image-making. Built for what comes next.
SYNTHTC is a small yet impact driven company with a large network of scalable indutry leading freelancers. At it's core is a duo that excels in taking the traditional craft of film and photography and applies cutting edge generative AI workflows and VFX to deliver blue-chip content.
James Bettney
Founder / Creative Technologist
James founded SYNTHTC following fifteen years working across global advertising, film, VFX and image post-production. His work now centres on generative AI, creative technology and the development of new production workflows combining established visual craft with emerging models and tools.
James leads SYNTHTC's technical development, AI systems, workflow design and creative R&D.
James leads SYNTHTC's technical development, AI systems, workflow design and creative R&D.
David Harriman
Image & Film
David is a photographer, director and filmmaker with decades of experience across global advertising, documentary and long-form film. His commercial and editorial work has taken him around the world, alongside long-running personal projects exploring people, place and contemporary culture.
He brings an image-maker's perspective to generative production - helping shape creative direction, visual language and the application of emerging technology to real-world image-making.
He brings an image-maker's perspective to generative production - helping shape creative direction, visual language and the application of emerging technology to real-world image-making.